Casa Cica | Restaurant, Bar, and Event Venue
My clients were building a new restaurant, bar, and event venue in the city of Jundiaí, located close to São Paulo, Brazil. Their primary goal was to launch the business with authentic positioning and brand design.
My contribution was essential to the success of the business in the launching phase. I consulted the business from scratch. I helped with naming, menu development, I conducted a detailed market & competitive analysis, defining their brand positioning and teamed up with a talented designer to develop their brand and marketing collaterals design.
Since its launch in 2012, Caca Cica is one of the most famous venues in Jundiaí and offers a weekly events calendar which is a great success. Furthermore, it is often fully booked for venue rental and dining.