SANTO SANTI | WEDDING PLANNING SERVICE
Company, Competition, and Service discoveries
Brand positioning and messaging
I co-founded the company and was the marketing manager of a São Paulo-based wedding planning service named Santo Santi. When launching the business with my partner, our goal was to create a brand that would truly stand out from the tough competition we were about to face.
I studied the market and analyzed the competitors. I defined our brand positioning and developed Santo Santi's corporate identity, marketing collaterals and website design, content, and managed social media marketing.
Santo Santi managed a number of successful weddings in Brazil and one romantic event in Berlin. Our content marketing resonated with our audience which grew consistently.